A new policy paper based on research undertaken by the MapInfluenCE project reveals the evolving nature of Chinese propaganda, both overt and covert, in Central Europe. Bolstered by collaborative research across the Visegrad nations, ongoing shifts in propaganda strategy are discussed in the paper, with the cyberspace becoming the battlefield of choice more and more often. As an intensification of these efforts is anticipated, the paper examines the strategy and effectiveness of China’s information warfare in Czechia, Poland, Hungary and Slovakia.
This extensive study, which has its genesis in examining the ‘damage control’ operations in the wake of the coronavirus pandemic, maps the adaptations made by Chinese officials and surrogates on social media platforms like Twitter and Facebook. This includes a review of attempts to influence perception of the Hong Kong protests in Central Europe prior to the COVID-19 outbreak and more standard, traditional media influences, and also analysis of to what extent the Chinese propaganda is adopting tactics of its Russian forerunners in the region.
Local audiences in Poland, Czechia, and Slovakia have increasingly become direct targets of not only ‘mask diplomacy’, but more complex propaganda efforts aimed at promoting a positive image of China, straining transatlantic relations and directly attempting to rewrite narratives around sensitive issues.
The direct aim at Central Europe marks a notable shift from the traditional focus on curating international news to domestic audiences and leaving local perception to regional proxies. Further, the lack of engagement in Hungary by Beijing displays a more focused approach, cognizant of where such tactics are unnecessary.
The jury remains out on the overall effectiveness of these novel strategies, especially as many are met with ridicule and rebuke across the region rather than acceptance. Still, as China has proven an exceptionally fast learner in adapting its external propaganda in the age of social media, the authors urge vigilance from the V4 and its partners.
